Google Ads ROI Calculator: When PPC Pays (And When It Doesn’t)
The $8,000 Mistake That Could Have Been Avoided
A Tucson dental practice called us six months into a self-managed Google Ads campaign. They’d spent $8,000 and generated exactly three new patient appointments.
That’s $2,667 per patient for routine cleanings that generate $180 in revenue.
When we audited their account, the problems were obvious: they were bidding on expensive keywords like “cosmetic dentistry”...
