Fractional CMO Services

Fractional CMO Services

What is a Fractional CMO?

Fractional CMO whiteboarding with business partner

A fractional CMO is a marketing executive serving businesses by leading marketing strategy, sales development, growth opportunities, and heading the marketing department. Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership.

Businesses enjoy the flexibility that a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the work needed to be done by the CMO does not require a full-time position.

Responsibilities of a Fractional CMO

Heads the marketing department and leads the team to success.
Determines the best short term and long term marketing strategies for businesses.
Creates solutions to marketing problems as they arise.
Employs reputable companies to handle special tasks.

Experienced

Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.

Cooperative

Your Fractional CMO will work closely with both your organization’s leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.

Strategic

In addition to leadership qualities, the Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.

Being A Selective CMO

Taken from Wyatt Chambers’ appearance on the Fractional CMO Show podcast.

Send us a message if you’re interested in hiring a Fractional CMO to lead your company’s marketing efforts.