A fractional CMO is a marketing executive serving businesses by leading marketing strategy, sales development, growth opportunities, and heading the marketing department. Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership.
Businesses enjoy the flexibility that a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the work needed to be done by the CMO does not require a full-time position.
Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.
Your Fractional CMO will work closely with both your organization’s leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.
In addition to leadership qualities, the Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.