If you haven’t heard of SEO by now, it is the primary way for your business’ webpage to communicate with search engines. Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Just like optimizing your webpage is important, having properly curated SEO for your Google My Business page is also vital.
One way to add content and increase SEO for you Google My Business page is with regular Google My Business (GMB) postings. GMB postings can be used to describe your business and services to potential customers, direct them to your website, let the community know about ongoing deals or specials, allow users to book an appointment, and more. These postings take a prominent seat at the right hand of search results and are likely to be your first contact with potential clients searching on Google.
Location, location, location
The latest figures from Google show a staggering 46% of searches have a local element. Regardless of what search engine you or your customers use (though it’s probably Google) results are generated based on your location. You want your business to be found by those searching for your product or service in your area, and the implementation of a Google My Business page does just that. By creating a Google My Business profile, you not only increase your visibility to customers online but give them the need-to-know information to take the next step, like your contact information or hours of operation. Google also displays a map on the sidebar of the results page with a pin to each relevant business in the area. By verifying your Google My Business page, you make sure your business on the map!
There are many metrics to measure how your webpage is doing, but these don’t necessarily show how your business is benefitting or how many of those page visitors are actual customers. One way to get feedback directly from your customer is with Google Reviews. Not only do Google Reviews help to develop trust between your business and future customers, but they are also a personalized metric to see how your business is interacting with customers, how they rate their experience, and how you can improve. Once a customer has left a review, that review can be seen on your Google My Business profile and you receive a star rating next to your business in search results. A five-star rating and multiple reviews from real customers goes a long way in building your rapport online, increasing engagement from the community, boosting your search engine ranking, and ultimately converting more potential clients into paying customers.
Increased Traffic & Sales
It can be difficult to avoid the rise and fall of online traffic to your site throughout the year, but having an accurate and optimized Google My Business profile is one step to increase traffic year-round. Building a profile on Google with proper SEO will increase both the quantity and quality of traffic driven to your site. The more accurately Google is able to target your ideal customer, the more likely you are to make a sale based on your web traffic. Google has reported that customers are as much as 70% more likely to find a webpage based on a Google My Business’ location, and customers who find a brand through their Google My Business page are up to 50% more likely to make a purchase.
Since its inception, Google My Business has added a variety of applications, from posts, to review responses, online booking, 3D tours, photos and video, Q&A sections, and more. To take advantage of this highly visible platform and get your business featured in the “highlight reel” of search engine results, take a look at the Google My Business Checklist and Roadmap included in this post. Still, have questions or want a personalized team of SEO experts behind your GMB page? Contact CS Design Studios to grow your online presence, perfect your SEO, and start turning potential clients into paying customers.