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google maps marketing agency

3 Big Ways Google Maps Marketing Will Help Your Company

google maps marketing agency

Today, local SEO is one of the most effective digital marketing strategies for small businesses that operate locally and have a local client base. Local SEO ensures that your business is visible and easily accessible to users in your location. One of the most efficient ways to excel in local SEO is through Google Maps marketing. To get the most out of the handy tools and features offered by Google Maps, you should hire a Google Maps marketing agency to handle your Google Maps marketing strategies.

Here’s how a Google Maps marketing agency will benefit your business.

1. Helps Customers Find Your Business Easily

When Google Maps debuted more than 15 years ago, people used it mainly for navigational purposes to get around easily. Over time, Google Maps has grown rapidly, and now people use the app as a search engine to find businesses near them. This is why searches with the keyword – near me- have grown by more than 500% in the past few years. Certainly, the rising popularity and use of Google Maps have made the app the most useful tool for local SEO.

When you enlist Google Maps SEO services from the top Google Maps marketing agency in your city, you’ll capitalize on the SEO benefits offered by Google Maps. Top on the list is making your business and your location accessible to any user who searches for your products or services. In so doing, Google Maps serves as a search engine from which users find your business listing and as a map that allows your customers to get to your location.

The importance of Google Maps is further heightened by the fact that about one-third of mobile searches are location-based. Additionally, more than half of shoppers-59%- say that being able to shop on mobile influences their decision on which retailer or brand to buy from.

2. Google Maps Enables Customers To Contact Your Business Right Away

The click to call option is the customer-favorite way of contacting a business, and about 60% of smartphone users have used this option to contact a company. This means that your Google My Business (GMB) profile must be accurate and updated. While creating a GMB profile is free, you’ll need a digital marketing agency to help you optimize Google Maps and Local SEO.

A Google Maps marketing agency enhances your local pack visibility by optimizing important details in your listing, such as images, names, directions, opening hours, and reviews. This way, when a prospective customer uses the optimized keywords to search on Google, your GMB profile will be listed directly to the results.

Being a local company, most of your customers will utilize local search when searching for products and services. Since your GMB profile will have your contact details, users can utilize the click to call option to contact you directly from their smartphones. Ultimately, this will boost your sales volume substantially.

3. Google Maps Displays Reviews from Your Previous Customers

A customer who has just searched for your business on Google Maps and has not interacted with your products or services before may have some doubts about your company’s authenticity. But after reading honest reviews on Google Maps from previous users, the customer will have more confidence in your business.

The good thing about Google Maps reviews is that they are displayed alongside the search results. Hence, a customer doesn’t have to click on different sites to read the reviews. Even better, Google Maps encourages customers to leave short and precise reviews after shopping or using your products. More positive reviews will enhance the credibility of your business.

To succeed in our modern digital economy, you must have a sound digital marketing strategy for your company. Given that Google Maps marketing is one of the most effective strategies in local SEO, it makes sense to hire the top Google Maps marketing agency near you to execute your digital marketing plan.

Why Is Google My Business So Important?

Why Is Google My Business So Important?

Optimization

If you haven’t heard of SEO by now, it is the primary way for your business’ webpage to communicate with search engines. Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Just like optimizing your webpage is important, having properly curated SEO for your Google My Business page is also vital. let’s discuss ‘Why Is Google My Business So Important’.

Why is Google My Business Important

Smart Content

One way to add content and increase SEO for you Google My Business page is with regular Google My Business (GMB) postings. GMB postings can be used to describe your business and services to potential customers. GMB posts direct them to your website, let the community know about ongoing deals or specials, allow users to book an appointment, and more. These postings take a prominent seat at the right hand of search results. They are likely to be your first contact with potential clients searching on Google.

Location, location, location

The latest figures from Google show a staggering 46% of searches have a local element. Regardless of what search engine you or your customers use (though it’s probably Google) results are generated based on your location. You want your business to be found by those searching for your product or service in your area. The implementation of a Google My Business page does just that. By creating a Google My Business profile, you will increase your visibility to customers online. You will give them the need-to-know information to take the next step, like your contact information or hours of operation. Google also displays a map on the sidebar of the results page with a pin to each relevant business in the area. By verifying your Google My Business page, you make sure your business on the map!

Google My Business Reputation and Reviews

Feedback

There are many metrics to measure how your webpage is doing. But these don’t necessarily show how your business is benefitting or how many of those page visitors are actual customers. One way to get feedback directly from your customer is with Google Reviews. Google Reviews help to develop trust between your business and future customers. They are also a personalized metric to see how your business is interacting with customers. 

How users rate their experience, and how you can improve.

These are important facts to know. Once a customer has left a review, that review can be seen on your Google My Business profile. You will receive a star rating next to your business in search results. A five-star rating and multiple reviews from real customers goes a long way in building your rapport online. This will increase engagement from the community, boosting your search engine ranking, and ultimately converting more potential clients into paying customers. 

Increased Traffic & Sales

It can be difficult to avoid the rise and fall of online traffic to your site throughout the year. Having an accurate and optimized Google My Business profile is one step to increase traffic year-round. Building a profile on Google with proper SEO will increase both the quantity and quality of traffic driven to your site. The more accurately Google is able to target your ideal customer, the more likely you are to make a sale. This is based on your web traffic. Google has reported that customers are as much as 70% more likely to find a webpage based on a Google My Business’ location. Customers who find a brand through their Google My Business page are up to 50% more likely to make a purchase.

Getting Started

Since its inception, Google My Business has added a variety of applications. From posts, to review responses, online booking, 3D tours, photos and video, Q&A sections, and more. Take advantage of this highly visible platform. Get your business featured in the “highlight reel” of search engine results. Take a look at the Google My Business Checklist and Roadmap included in this post. Still, have questions or want a personalized team of SEO experts behind your GMB page? Contact CS Design Studios to grow your online presence, perfect your SEO, and start turning potential clients into paying customers.