Today, local SEO is one of the most effective digital marketing strategies for small businesses that operate locally and have a local client base. Local SEO ensures that your business is visible and easily accessible to users in your location. One of the most efficient ways to excel in local SEO is through Google Maps marketing. To get the most out of the handy tools and features offered by Google Maps, you should hire a Google Maps marketing agency to handle your Google Maps marketing strategies.
Here’s how a Google Maps marketing agency will benefit your business.
1. Helps Customers Find Your Business Easily
When Google Maps debuted more than 15 years ago, people used it mainly for navigational purposes to get around easily. Over time, Google Maps has grown rapidly, and now people use the app as a search engine to find businesses near them. This is why searches with the keyword – near me- have grown by more than 500% in the past few years. Certainly, the rising popularity and use of Google Maps have made the app the most useful tool for local SEO.
When you enlist Google Maps SEO services from the top Google Maps marketing agency in your city, you’ll capitalize on the SEO benefits offered by Google Maps. Top on the list is making your business and your location accessible to any user who searches for your products or services. In so doing, Google Maps serves as a search engine from which users find your business listing and as a map that allows your customers to get to your location.
The importance of Google Maps is further heightened by the fact that about one-third of mobile searches are location-based. Additionally, more than half of shoppers-59%- say that being able to shop on mobile influences their decision on which retailer or brand to buy from.
2. Google Maps Enables Customers To Contact Your Business Right Away
The click to call option is the customer-favorite way of contacting a business, and about 60% of smartphone users have used this option to contact a company. This means that your Google My Business (GMB) profile must be accurate and updated. While creating a GMB profile is free, you’ll need a digital marketing agency to help you optimize Google Maps and Local SEO.
A Google Maps marketing agency enhances your local pack visibility by optimizing important details in your listing, such as images, names, directions, opening hours, and reviews. This way, when a prospective customer uses the optimized keywords to search on Google, your GMB profile will be listed directly to the results.
Being a local company, most of your customers will utilize local search when searching for products and services. Since your GMB profile will have your contact details, users can utilize the click to call option to contact you directly from their smartphones. Ultimately, this will boost your sales volume substantially.
3. Google Maps Displays Reviews from Your Previous Customers
A customer who has just searched for your business on Google Maps and has not interacted with your products or services before may have some doubts about your company’s authenticity. But after reading honest reviews on Google Maps from previous users, the customer will have more confidence in your business.
The good thing about Google Maps reviews is that they are displayed alongside the search results. Hence, a customer doesn’t have to click on different sites to read the reviews. Even better, Google Maps encourages customers to leave short and precise reviews after shopping or using your products. More positive reviews will enhance the credibility of your business.
To succeed in our modern digital economy, you must have a sound digital marketing strategy for your company. Given that Google Maps marketing is one of the most effective strategies in local SEO, it makes sense to hire the top Google Maps marketing agency near you to execute your digital marketing plan.