Tucson PPC Specialists

Writing effective and targeted ad copy is the key to keeping your PPC advertising and budget on track with your goals. CS Design Studios create unique ads with Calls-to-Action (CTAs) that will make a positive impact on your revenue. Then we constantly refine the ads. We pit one ad against another. This sharpens the pencil and outranks your competitors, as well as driving Clicks and Conversions that lead to more money in your bank account.

In addition to being an auction, PPC is driven by relevance, too. Making sure your ad copy matches the triggering keywords that match the language on the targeted landing page is what drives Google’s Keyword Quality Score (1 – 10). Quality Score is a Google measurement of the relevancy between those three keyword sources. Having a high-quality score can actually net you a significant discount on your Cost-per-Click (CPC): up to 30% discount. Unfortunately for our competitors, a low-quality score could mean a massive surcharge, culminating in an abysmal 600% increase in CPC. Let us be your bulwark against making such a tragic mistake.

With the fierce competition for keywords, we can help you level the playing field. This is even against competitors with superior budgets by researching and choosing PPC keywords that are most relevant to your business. We not only make it easier for you to find quality key phrases but also drive down your bidding costs! That way, our experts get you as high of ROI as possible.

It is not enough to create high-quality keywords that show the most relevant ads. Another key component that we do is create, refine, and optimize highly-relevant and effective landing pages designed to bring qualified leads straight to your conversion funnel.

This is one mistake we see all the time. Business owners want to save money by running their own PPC campaigns. But they simply point the ads to their home page. This is rather than a specific landing page that’s been custom-built and optimized for the ad that points to it. This leads to Google reading the home page with EVERY service or product listed there. Google sees the irrelevancy since it mentions far more than the single keyword that triggered the ad. Then they dock the ad for having low relevancy and thus give it a low Quality Score.

We create custom landing pages designed specifically to comprise a “holy trinity” of relevancy:

• Triggering keywords
• Ad copy
• Targeting landing pages that will set your PPC campaign apart as a well-oiled, money-making machine

Some PPC agencies will charge a flat monthly fee that includes all costs from Google Ads and Microsoft Ads. CS Design Studios does not do that. Doesn’t that sound like a better deal?

The truth is, transparency trumps inclusion. You will always know precisely how much of your marketing budget goes to us, and how much goes to Google and Microsoft advertising. You’ll never wonder where your marketing budget has gone.

Some agencies will charge a flat, opaque rate that includes Google Ads and Microsoft Ads Clicks. They will tighten their own belt when you report that revenue is lean. Then they siphon more of your money into their own pockets when your revenue is healthy.

CS is always transparent about your marketing budget. Anything less would be uncivilized and unethical.

CS Design Studios has the most experienced keyword researchers, the most accomplished ads and blogs content writers, and the most credentialed page developers. On top of this, we have the top Google Ads and Microsoft Ads management team in Tucson. Period.

We know more about digital marketing than you do. But you know more about your own business than we do. That’s why our digital marketing campaign in your behalf is more of a collaboration, indeed, a partnership, than it is a simple service. Communication is the key to making that partnership a smashing success, a success we achieve for our clients over and over again.

 That kind of collaborative discourse and personal attention are what ensure your PPC ads are closely aligned with your business goals and your pocketbook. This also enables us to get your business in front of the audiences who matter most. Our PPC campaigns will drive the right clients to your website and landing pages, all within a budget that best fits your needs.

We’re sensitive to how precious your marketing budget is. There is no room for wasted resources and no excuse for wasted money. If you’re going to Pay per Click, every Click has to count. We drive high-quality leads so we can deliver the most bang for your Google buck!

Turning ranking into visitors who convert is what we do best. The right combination of keywords, ad copy, and highly-relevant landing pages turn site visitors into money in your bank account. PPC should do more than just pay for itself, it should transform your business into the well-oiled money machine it deserves.

Rather than trying to hoodwink Google or hornswoggle consumers, we only adhere to Google Best Practices and Google Policies. The keywords we select for you will be relevant. The ad copy we write for you will get a lower Cost-per-Click (CPC) and, most importantly, results. Our landing pages will be both customized and optimized to work in concert with your keywords, ads and business goals. This can turn your website into a money machine. We’ll get you onto Page 1 of Google’s search results and keep you there!