Is Your Site’s Web Design Helping Or Hurting? What To Know
Your website’s web design is one of the most important aspects of your online presence. It can make or break your business, so it’s crucial to get it right. But what if you’re not sure whether your site’s design is helping or hurting you? Here are a few things to keep in mind.
1. Navigation Is Key
One of the most common mistakes businesses make with their site’s web design is neglecting navigation. A good, clear navigation system can help your visitors find what they’re looking for on your site. Not only should the design be intuitive and user-friendly, but it should also be consistent throughout all pages on your website. If your navigation is disabled or broken, your site’s web design might be hurting you.
2. Cross-Platform Consistency Is Key
Businesses also make the mistake of allowing their site’s web design to look different across devices and platforms. This can make it difficult for users to find what they’re looking for on your website because it doesn’t appear the same on different platforms. Make sure your site’s web design is consistent across all platforms and devices so that you don’t lose any business due to a poor experience.
3. Progressive Enhancement
Progressive enhancement means ensuring your website works for every user — even those with outdated browsers or those running on slow internet connections. Progressive enhancement means every user should have the same positive experience when visiting your site.
4. Mobile Responsiveness
Another mistake businesses make with their site’s web design is neglecting mobile users. According to Hubspot, 59% of consumers think being able to shop on their smartphone is crucial when selecting a brand or store. So, it’s crucial to ensure your site looks and works great on smartphones and tablets. If your site isn’t responsive, you might be losing business.
5. Accuracy and Security
Finally, businesses need to ensure their sites are secure and free of errors. From broken links and typos to outdated content and spammy advertisements, errors in your website’s web design can be damaging. If your site is filled with bugs or other issues, it might not be helping you get the attention you want from the right leads.
If your site has any of these issues, it’s time to work on improving its web design. Ensure you provide the optimal user experience by solving common problems like navigation inconsistency and mobile responsiveness. Call us today for more help with improving your website’s web design.