Google Maps: The Best Place to Advertise Your Business
Google Maps is a world-leading navigation app, but are you aware that it also provides an amazing opportunity to advertise your business? Chances are, this has never occurred to you. Luckily, we are here to bring you up to date with everything you need to know about Google Maps marketing.
How Google Maps Marketing Works
Google Maps marketing is now a leading option when it comes to enhancing your online visibility. That’s because the number of customers who search for businesses on Google and use ‘near me’ searches is increasing more than ever. As a local business, Google Maps marketing is an efficient way to bring more traffic to your door.
By making your business easier for customers to find and choose, your business will attract and convert more leads. However, Google Maps marketing only works if you’re able to strategically position yourself. This can only happen if you learn to master the art of search engine optimization (SEO) for local businesses. Many trends have established the fact that SEO is a must in digital marketing. For instance, about 64% of digital marketers actively invest time and effort in SEO.
Investing time in local SEO is what will help you optimize content so that your business ranks higher in search engine results pages for your local area. Combine this with a business listing and Google Maps marketing, and you will be well on your way to ranking higher online and boosting your conversion rates.
Google Maps Marketing Tips
As mentioned, location-based marketing helps you capture more market share online and offline. For starters, Google Maps allows you to provide searchers with helpful information about your company, such as where you are located and when you will be open. Use the tips below to optimize your Google My Business listing according to local SEO best practices.
Make Sure Information Is Detailed and Up to Date
Check that your Google business page contains all the necessary information. Additional information that you can fill out includes the names of specific areas that you service and your business hours. While you’re at it, be sure to confirm that all your contact information and the specified location are accurate.
Business listings that contain attractive images are more appealing to searchers and will help influence their buying decisions. Images are also a great way to improve your Google Maps SEO since you can always add keywords to your alt text and location tags.
Improve Your Ratings and Reviews
Consumers now use ratings and reviews more than ever when choosing the best company to do business with. Make sure that any reviews you collect mention the quality of your service and product and allude to excellent pricing.
As you can see, marketing your business on Google Maps is a powerful way to bring more nearby customers to your door. The good news is we can help you leverage Google Maps marketing, especially if you have recently discovered its importance. Get in touch with CS Design Studios today!