Who do you want marketing your company?
The purpose of marketing is to increase the bottom line. That sounds basic and straightforward, but how do you know which marketing is effective? With so many options out there, what methods do you use to get your company into the minds of your customers?
It’s been said that the internet is the future of marketing. We say that the internet is the present of marketing. If you are not visible and actively marketing online, you are relegating your business to the past. We can help you make the move from dying forms of previously effective advertising to modern digital marketing. Advertise to traffic that’s already interested in you! Track it and improve it constantly in real time!
Internet marketing can be essentially broken into two categories: Search Engine Optimization (SEO) and Paid Placement Campaigns (PPC).
When people search Google we all want to be on the top! This is where SEO comes into play. The truth is that there is a LOT of time, effort and techniques that must be employed to drive your company’s listing to the top of a given Google search. These efforts are on-going. Competition online is ever increasing and Google search algorithms are modified hundreds of times every year. You cannot optimize your page and then walk away from it, it’s an ongoing and constant process.
One of the most important online strategies a company should have in place is a comprehensive strategy for paid placement. This enables you to surgically place ad’s online right where everyone is looking, and you only end up paying for the traffic when people have proactively searched for you or what you do, sell, or provide. Once they have clicked on your ad, then you pay for those clicks. To know your ads are shown to relevant clientele they need to be well written and cohesive with your website, which is why managing them professionally is so imperative. Our position and years of expertise as Google Partners help ensure that none of your marketing dollars are wasted and that all of it is traceable. There is really NO other form of marketing that is this effective!