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The Importance and Role of Branding

By October 15, 2019 No Comments

The Importance and Role of Branding

When it comes to advertising spending, many companies are reluctant to invest resources into areas that don’t yield solid, quantifiable returns. Yet, cultivating brand awareness is just one of those areas where a direct link between dollars spent and dollars earned is difficult to measure.

Because branding is hard to quantify, many companies opt out of investing in brand awareness at all. Unfortunately, this is a huge missed opportunity! Solid branding means a company has a cohesive and coherent identity. Everything from what the company does or produces, to the language used in advertising and on their products, to the look and feel of the product and services; everything falls under the umbrella of branding.

Therefore, branding is much more than a waste of resources that is difficult to measure the return on investment. Rather, it is an essential part of creating a successful business with a coordinated brand.

Social Media Brand Awareness

While social media advertising is notoriously difficult to measure when it comes to conversion rates, it is nonetheless one of the best ways to bolster brand awareness. Companies that are consistent in their messaging and easily accessible across platforms are respected, trusted, and familiar to People.

Good branding pushes the simple, indigestible messaging of your company into the world of potential customers and clients. More and more, people are ‘hanging out’ in various social media platforms throughout their day.

One of the perks of cultivating an online presence in social media realms is that it’s free to post! Here at CS Design Studios, we have content writers and social media experts who tackle the job of creating engaging, on-brand content for our clients across the most relevant digital media platforms.

This service is often one of the most efficient ways to improve your brand’s online presence without pouring in exorbitant direct advertising dollars in other ways through paid ads.

Facebook Marketing Campaigns

Facebook continues to enjoy a firm hold on the world of social media, and when it comes to running a successful business with comprehensive branding, Facebook marketing is a must.When companies have a sleek home Facebook page with regularly updated content, user interactions, many followers, and many positive reviews, this goes a long way to convincing others that your brand is trustworthy, established, and successful.

On the other hand, companies that turn their back on Facebook altogether, or only offer bare-bones pages with sloppy content are falling behind their more digital marketing savvy competitors. In addition, social media marketing boosts a company’s overall Search Engine Optimization ranking, so their home website and products are more easily found online.

Branding is Simply a Must

The bottom line is that branding spending is not a stand-alone venture. Branding affects all parts of your company’s image and recognizability. Branding is the glue that brings everything together including your overall marketing strategy and the various methods for outreach, acquisition, and Conversion. As a major part of that branding, regular social media content helps people recognize and trust your brand.

Need Help With Social Media?

CS can help you with your companies branding campaign today!

 

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