Digital Marketing & Strategy For 2020
Digital marketing, trends, advice and actionable take aways are changing year over year for a conversion agency like CS Design Studios. In fact, not just yearly, sometimes daily. Because of these changes it requires a company such as ourselves to keep it’s finger on the pulse of the market and to understand how it can affect you, our clients.
With that said, let’s jump into what we’re working on for 2020.
Digital Marketing Trends in 2020
There’s a few things that come to mind for digital marketing trends for 2020, but here are the ones CS Design Studios is paying the most attention too:
- Artificial Intelligence
- Conversational Marketing
- Search Engine Optimization
- Conversion Rate Optimization
As time goes on, companies and firms have been looking to rely on artificial intelligence to help their customers in ways humans can not or may not. Google specifically has been working very hard on their algorithmic approach to automate Google Ads and adjustment bidding for keywords on their platform and promote it at every turn.
If you’re a business owner who has ran ads on Google in the past 12 months you have probably even received a call from a Google representative promoting these artificial intelligence systems. Does the phrase “Maximize Conversions” ring a bell? We thought it would.
Similar to what Google is doing, all companies that provide tools are services are. They believe that their systems could in the future, through machine learning, automate processes that make it easier for people to automate, pick-up, learn and integrate into their ecosystem.
A few other applications that will depend automating their systems for business to business and business to consumer models are:
- Product & Content Recommendations
- Sales Forecasting and Client Generation
- Personalized Chat Bots
- Pay Per Click Advertising Campaigns
- Conversion Rate Optimization Scanners
As you can see, there are many applications and uses of artificial intelligence through digital marketing but not all should be used….yet. CS Design Studios implements these technologies on an as-needed basis and so far, they just can’t out preform a human in our stress tests.