Digital Marketing In Tucson, Arizona
CS Design Studios is the premier choice for Digital Marketing Agencies in Tucson, Arizona. We work side by side businesses, companies and corporations to strategize a plan of action that helps you funnel and convert customers over and over again.
Not sure what digital marketing is, but know you need it? Read below for more information on how we can help!
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What Is a Digital Marketing Company & How CS Design Studios Can Help You!
If you have made your way to this page, it’s likely that you are looking for a Digital Marketing Agency in Tucson – and even more so, one that you can trust to help guide you through the nuances of what, how, and why this actually works.
In short, a digital marketing company, agency or firm is an entity that helps you market your product, services or ideas to the world through digital mediums. Due to the fact that more and more people are using the internet, smart phones and computers daily, it is important to make sure you are leveraging digital channels like search engines, social media, email and media buying platforms, such as Google Ad’s.
Even with the current number of users browsing the internet daily, would you believe it that the number is still increasing daily? Studies and statistics also show that the internet is used for far more than it ever has been before and how it is being used is impacting businesses like yours more and more.
Marketing has always been the effort you put in in order to connect with your audience at the right place and time. Traditionally, TV Ad’s, Billboards and Radio were used to make that connection – fast forward 20 years and you will find that those traditional methods are working less and less. In their place, Digital Marketing has been born and companies help facilitate these processes.
If you’re in need of a digital marketing agency in Tucson, CS Design Studios can help with all of the above and more.
The Problem with Traditional Media Marketing
At CS Design Studios, we have the ability to offer a variety of marketing methods, including more traditional types like billboards and print publications. However, we recognize the importance of going beyond these traditional means and into the digital sphere to give your business the most traffic and best chances of success. Gone are the days of local newspaper and magazine distribution being the chosen method of those looking for information or services. Not only are these mediums less accessible to customers, they are also more costly for the business owner. Printing and publishing costs are bringing in less and less return as more users go online, and physical distribution of material makes print publishing a drain on resources in more ways than one.
Traditional marketing also makes staying relevant more of a struggle. Unlike online marketing which can be updated in real time, traditional advertising requires months of preparation before your ad or publication may even run; and once it’s out there, there’s no making updates, edits, or improvements until the next go around. With digital marketing, your website can be updated with the latest information with just a few minutes at the computer, and social channels like Facebook, Instagram, and Twitter can be optimized to catch your audience’s eye in a new way every day. Along with this comes the ability to connect with and answer questions from your potential customers in real time.
Speaking of potential customers, digital marketing gives you far more access to information about your audience, allowing you to properly target your advertising. Modern technology allows marketers to more precisely target potential customers based on information websites collect in real time about visitors. Your business can then determine in advance what type of person visits your website, how often, what they view and more. Print and broadcast outlets provide media kits with some of these demographics after a magazine or flyer has been mailed, however, you have no way of knowing who actually read, saw or viewed your ad. This aspect especially gives digital marketing strategies an edge.
Digital Marketing Breadth of Scope
Digital marketing is an umbrella term for all forms of marketing through digital mediums. From the company or corporation’s website itself, to the digital pay per click advertising methods, email marketing, online brochures, search engine marketing and more; it encompasses numerous tactics to connect with customers in the places they spend the most time online.
While there are multiple mediums available, we have gone ahead and listed a few digital marketing avenues that are usually explored in a campaign.
Search Engine Optimization Marketing
Search engine optimization is the process in which a webmaster or website owner attempts to position their website higher in a search engine results page, effectively increasing the amount of free traffic a website receives.
SEO is usually comprised of infographics, blog or article entries, on-page text, user interface, responsive design, and more. Because it can take months or even years to change your website’s position in search engines against the websites of your competitors, oftentimes SEO is used in conjunction with PPC (Pay Per Click) or Google Ads (further explained below).
Pay Per Click Marketing & Google Ads
Pay per Click, also known as PPC or Google Ads is a form of marketing that attempts to drive traffic to your website by paying a publisher every time your ad is clicked. While one of the most common interfaces for the pay per click model is Google Ad’s, other channels also exist. Some examples of those channels are: Facebook, Instagram, Twitter, Bing Ads, Yahoo Gemini and more.
When pay per click is used in conjunction with SEO it helps to drive traffic to your website for specific keywords selected. In effect, because you are driving traffic through keywords, Google begins to understand what your website is about at a much faster rate than if you had not decided to utilize a pay per click campaign. In addition, depending on a multitude of factors, some of the traffic yielded from Pay Per Click can help rank your website rank higher due to on-page analytics like: “Bounce Rate”, “On page Time” and more.
Taking the information above into account, it is important to have an understanding of how SEO and PPC work in conjunction with one another when designing a digital marketing campaign.
Content marketing is a type of marketing that involves the creation and promotion of online material like blogs, social media posts, vidoes, infographics, and more. In short, content marketing helps you build brand awareness and customer interest in your product or services.
Content marketing for your business could include educational articles, e-books, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get anywhere else. It’s the best way to turn your product, no matter how common, into something that is unique and perfectly suited for your customer. Even while not directly promoting your product, this practice gives your business credibility; making you customer’s go-to source for information in your area of business expertise.
Content marketing takes time, but ultimately ensures loyal customers and profits for your business. More so than affordability or even accessibility, customers again and again choose buy from businesses they trust above all else. Content marketing is the key to building that trust.
How CS Design Helps
As a company that has been in business for over 10 years, CS Design Studios has had many opportunities to help both local and national clients. As a provider in digital marketing to names like PSE Archery, the U of A Schwartz Lab, Big Brothers Big Sisters, GG&G, and the Pascua Yaqui Tribe, CS Design Studios has proven our ability to excel–and now we want to help you!
If you’re looking to partner with a digital marketing agency that values long term commitment to your success, then look no further. Call us today to find out what we can do for you and your business. With specialists available in all areas, we can be sure to meet your needs and goals on a moments notice. Get started converting your potential clients into paying customers with help from the expert digital marketing team at CS Design Studios.