CS Design Studios is AMPing up to make the mobile experience better!
AMP is able to accomplish this by creating a simplified version of your website, which maintains the page content while stripping it of the things that slow it down. AMP utilizes traditional HTML pages but has a limited set of technical functionality allowed, which is why your site is able to load faster. Because AMP HTML is the same as regular HTML, this also means that the page does not have to be entirely re-coded in order to achieve faster speeds.
Speed matters for a variety of reasons. One of those reasons being that Google measures page bounce rates, which is the rate at which users exit the page or click back to search results after waiting too long for a page to load. If a site has a high bounce rate, it is less likely to be featured prominently on a Google search result page. Google considers user intent by pairing the searched for keywords and phrases with the fastest loading, most relevant results. Therefore, AMP compliant web pages will be displayed first. Google knows that a faster loading page means an overall better experience on the web. Fast loading content means the ability for faster reading and more consumption of content overall, which is good news for everyone involved.
CS Design Studios is creating AMP pages for many of our clients, including Savvi, Trico, Al Coronado Plumbing, PSE, and Rose Academies with more to come! Utilizing AMP enables our clients to receive the greatest benefit from their responsive mobile sites and ensures a better experience for their users!